Wednesday, June 22, 2005

   from chris


What are the most important attributes for success in coffee?

A great palate? Dedication? A high tolerance for pain?

I've been thinking about this a lot and trying to take a lot of positives and eliminate the ones that are too vague or have negative sides and trying to distill it all down to a simple statement.

In the end I think that there are four primary attributes that can be used as predictors of success in coffee.

  1. Passion.
  2. Curiousity.
  3. Humility.
  4. Flavour-obsessed.

Passion. Without the passion you cannot maintain the level of focus, you cannot maintain the required sacrifices... you cannot continue to care to the degree you need to to be successful. With passion you get resiliance. Passion feeds all other attributes and allows you to soldier on - in spite of all the odds.

Curiousity. I think that this is a key and often under-rated attribute for coffee professionals. In many cases, it is this which seperates the average from the great. You need to wonder - about everything. You need to constantly be looking for new knowledge, to put together new ideas and new concepts. You need to have that itch in the back of the head... that drive to understand.

Humility. This is too hard of a business, too rough of a business, and too fast-changing of a business for an ego-maniac to survive in it. You need to ego to keep on going (see Passion) but you cannot mind being wrong, you cannot mind failing. You have to be okay with not being a star - because at the end of the day the coffee is always the star.

Flavour-obsessed. I don't know how else to say this but it seems like everyone who is successful in this industry is passionate not just about coffee, but about food and about wine and about beer and about anything that is all about taste. It makes sense because, while the toys are all fun and all, it's what's in the cup that matters.

Perhaps we can use these as a starting point to help us make better hiring decisions. Perhaps we can just use them as a curiosity. Perhaps I'm wrong on one, some or all of these.

But it's cool to think about.


Blogger Nick said...

What's "success" in your book?

And for that matter, success for who? I mean anywhere in the coffee industry? A specific or general role with it?

6/22/2005 10:11:00 PM  
Blogger Ellie said...

My husband graduated from Northwestern this weekend and the graduation speaker gave a 5 minute speech that I'd like to attempt to quote from here.

I mention the context because as we all know most graduation speakers say all the same things and so I was particularly impressed with Marilyn Kennedy's insightfullness.

What she said that was different was a phrase I'd never before heard- "Energy is the byproduct of your skills, passion is the fuel." Rather than encouraging the graduates to simply "do what you love" like so many speakers before her, she chose to focus on the conduit between skills and happiness in the opposite direction. That the relationship between skills and happiness is not an accident- you are naturally (through being born that way or through acquisition) good at things and THAT's what you love, and that passion is what gives you energy to continue, not that you love something first and then you'll probably be good at it if you devote earning your livelihood to it. It makes sense to me and I think it's particularly relevant here with chris' post.

6/23/2005 07:50:00 AM  
Blogger freefun0616 said...



9/21/2009 09:57:00 AM  
Blogger Gigi said...

Rolex Watches Rolex Watches
Tag Heuer Watches Tag Heuer Watches
rolex replica rolex replica
replica rolex replica rolex
rolex replica watches rolex replica watches
replica rolex watches replica rolex watches
Tag Heuer Tag Heuer
replica Tag Heuer replica Tag Heuer
Tag Heuer replica Tag Heuer replica
rolex rolex
rolex air king rolex air king
rolex datejust rolex datejust
rolex day date rolex day date
rolex daytona rolex daytona
rolex gmt rolex gmt
rolex submariner rolex submariner
rolex yachtmaster rolex yachtmaster
rolex air king watches rolex air king watches
rolex datejust watches rolex datejust watches
rolex day date watches rolex day date watches
rolex daytona watches rolex daytona watches
rolex gmt watches rolex gmt watches
rolex submariner watches rolex submariner watches
rolex yachtmaster watches rolex yachtmaster watches

12/18/2009 04:31:00 AM  
Blogger Daisy said...

ugg shoes
ugg boots
ugg sale
fake ugg
ugg store
ugg discount
men's ugg
womens ugg
buy ugg boots
ugg cardy
replica ugg
cheap ugg
ugg classic
Ugg Amelie Suede
UGG Bailey Button
UGG Classic Cardy
UGG Classic Crochet
UGG Classic Mini
UGG Classic Short
UGG Classic Tall
Ugg Gypsy Sandal
Ugg Halendi Sandal
UGG Hammond Slipper
UGG Infant's Erin Baby
UGG Layback Slipper
UGG Locarno
Ugg Matala Sandal
Ugg Napoule Sandal
UGG New style
UGG Nightfall
Ugg Persephone Sandal
Ugg Skimmer
UGG Sundance
Ugg Tasmina
UGG Ultra Short
UGG Ultra Tall
UGG Women's Coquette
UGG Women's Knightsbridg
UGG Women's Mayfaire

12/28/2009 10:33:00 AM  
Blogger xiangjie1111 said...

I love this article.
ugg store
ugg boots store
Replica watches
discount ugg boots
UGG Classic
nike outlet

1/10/2010 04:35:00 PM  
Blogger green said...

LV women handbags
miu miu handbags
chanel women handbags
gucci ladies handbag
Fendi women handbags
d&g handbags
YSL handabgs

NFL jerseys for sale
nike Air Force one
nike dunk SB
nfl jerseys
nfl jerseys cheap
nfl jersey sales
Nike air max 90
nfl jerseys wholesale
ugg boots sales
nfl jersey sizes
ugg boots sale
ugg boot sale
ugg sundance boots
ugg classic short
ugg classic tall
newest style ugg boots
ugg classic mini
ugg ultra short
ugg cardy
UGG Suede boots
ugg ultra tall
ugg cardy boots

2/06/2010 08:33:00 AM  

Post a Comment

<< Home