Friday, August 11, 2006

   from Nick

My new car

Just a fleeting thought that I thought I'd make public...

Just bought a new car... a Honda Fit. Known as the Honda Jazz in the rest of the world, it's a sub-compact 5-door hatchback from Honda, and smaller and cheaper (it's around $15K) than the Civic.

Totally nothing particularly profound, but I noticed something about this car... when you first get into it, your first reaction is, "Wow... this is really nice for such a cheap car!"

You sit in it and the seats are really supportive and firm. The steering wheel (on my Fit Sport-model) is leather-wrapped and luxurious. The illuminated dials and gauges look like they belong in an Acura costing twice the price. The overall lines of the exterior are really slick... not the type of econobox design that you wonder if they purposely dumbed-down to make their more mid-priced models look better.

But then, after I owned it for a few hours, I started to look deeper. The little dial that diverts the air vents... is made of really cheap-looking plastic. I'm still waiting for the floormats to come in, and the floor-carpet material looks barely better than cardboard. Stuff like that.

The moral of the story? What you touch and feel... what a customer is most intimate with, is vitally important. When we first started murky coffee, I had six different plastic hot-cup lids laid out in front of me, and my wife and I took turns putting each one up to our mouths. How the lid feels against a customer's lips is a much more important element than many might think. If you need to skimp a little, skimp on the toilet... not on the toilet seat. Buy cheap tables, but never cheap chairs. Spend on nice lighting, and don't stress so much about how beat up your hardwood floor is.

However, next to lovemaking, the most intimate human interaction is through food and drink. What you offer becomes physically ingested... absorbed... it becomes part of their body. Never skimp on quality of the coffee itself.

I hear retailers tell me all the time, "I can't afford to go all-out on the coffee," or "People around here don't care that much about coffee." That's all bullshit. Someone probably said, "You can't have a leather-wrapped sport steering wheel and ABS and alloy wheels AND a V-TEC engine on a $15K econobox," too. See? A little creativity and ingenuity and you can make it work.

FYI, introduced in the US this past spring, every Honda dealership in the country still has waiting lists for over two months for this little car. You can drive off-the-lot a Toyota Yaris, Nissan Versa, Hyundai Accent, or Chevrolet Aveo (the other cars in its segment) whenever you want.

You wouldn't make love with/to a dirty sweat-sock, would you? Don't serve coffee that tastes like one either.

10 Comments:

Blogger B-java said...

Absolutely!

8/11/2006 05:45:00 PM  
Blogger trish said...

At the volvo factory in Sweden, I saw some custom-made coffee colored seats being installed on one car.
Why can't we get coffee colored cars, eh?
But I keep seeing this orange/copper color all the time!
Pumpkin muffin color.

8/14/2006 05:21:00 PM  
Anonymous Anonymous said...

The Fit is Cho.

8/14/2006 05:28:00 PM  
Anonymous Anonymous said...

Nick,

sweet ride. I'm thinking about getting one in Taffeta White once they actually have some on the lots that I can test drive. Then maybe go drop a K20 from an rsx into into it. Wish more people would put more quality options into smaller offerings.

-Miguel

8/17/2006 06:48:00 AM  
Blogger Max said...

This post has been removed by a blog administrator.

8/17/2006 05:49:00 PM  
Blogger Nick said...

Max, sorry, but no spam here.

Check Coffeegeek.com, baristaguildofamerica.org, and roastersguild.org forums for places to post employment ads.

Good luck, and thanks for helping keep portafilter.net spam-free!

8/17/2006 06:00:00 PM  
Blogger Nick said...

Trish: umm, I've never seen a muffin that color before.
Miguel: You so fast and furious! :-D

8/17/2006 06:02:00 PM  
Blogger freefun0616 said...

酒店經紀人,
菲梵酒店經紀,
酒店經紀,
禮服酒店上班,
酒店小姐兼職,
便服酒店經紀,
酒店打工經紀,
制服酒店工作,
專業酒店經紀,
合法酒店經紀,
酒店暑假打工,
酒店寒假打工,
酒店經紀人,
菲梵酒店經紀,
酒店經紀,
禮服酒店上班,
酒店經紀人,
菲梵酒店經紀,
酒店經紀,
禮服酒店上班,
酒店小姐兼職,
便服酒店工作,
酒店打工經紀,
制服酒店經紀,
專業酒店經紀,
合法酒店經紀,
酒店暑假打工,
酒店寒假打工,
酒店經紀人,
菲梵酒店經紀,
酒店經紀,
禮服酒店上班,
酒店小姐兼職,
便服酒店工作,
酒店打工經紀,
制服酒店經紀,
酒店經紀,

,

9/21/2009 08:35:00 AM  
Blogger Daisy said...

ugg shoes
ugg boots
ugg
ugg sale
fake ugg
ugg store
ugg discount
men's ugg
womens ugg
buy ugg boots
ugg cardy
replica ugg
cheap ugg
ugg classic
Ugg Amelie Suede
UGG Bailey Button
UGG Classic Cardy
UGG Classic Crochet
UGG Classic Mini
UGG Classic Short
UGG Classic Tall
Ugg Gypsy Sandal
Ugg Halendi Sandal
UGG Hammond Slipper
UGG Infant's Erin Baby
UGG Layback Slipper
UGG Locarno
Ugg Matala Sandal
Ugg Napoule Sandal
UGG New style
UGG Nightfall
Ugg Persephone Sandal
Ugg Skimmer
UGG Sundance
Ugg Tasmina
UGG Ultra Short
UGG Ultra Tall
UGG Women's Coquette
UGG Women's Knightsbridg
UGG Women's Mayfaire

12/28/2009 10:21:00 AM  
Blogger xiangjie1111 said...

I love this article.
ugg store
ugg boots store
Replica watches
discount ugg boots
UGG Classic
nike outlet

1/10/2010 05:41:00 PM  

Post a Comment

<< Home