Tuesday, November 07, 2006

   from Nick

RESPECT!

There are a lot of "A vs. B" battles in our industry. All arabica vs. some robusta? Updosing vs. not-Updosing? Feel like a nut vs. don't?

The ones that can get contentious are the brand wars. La Marzocco vs. La Cimbali? Bunn vs. Fetco? Mahlkonig vs. Ditting? Intelligentsia vs. Starbucks? (just kidding Doug)

Here's a heated debate: VitaMix vs. Blendtec?

Well, there's a CLEAR WINNER. Not because of the quality of their products, not because of reliability, but because someone over there is obviously a f-ing marketing genius!!!

Winner: BLENDTEC. Put that in your book.
For more, check out willitblend.com

BRILLIANT!!! Don't miss the DON'T TRY THIS AT HOME section.

13 Comments:

Anonymous Richard Hartnell said...

This seems dangerous. I think it is only a matter of time until a disgruntled barista serves a jerk the smoothie with marbles in it. ;)

11/07/2006 09:22:00 PM  
Anonymous James Hoffmann said...

That made me laugh quite a lot.
I want one!

11/08/2006 01:41:00 AM  
Anonymous Mark said...

The coffee and espresso industry needs guerrilla marketing like this in a very, very very bad way. Literally put up or shut up stuff, and while it's very tongue in cheek, there's absolutely no dispute as to what the product is capable of.

Kudos once again to the allied industry for actually showing the way ;) Why is it these guys seem to "get it" more than the insiders do (generalising here, of course).

11/08/2006 03:02:00 AM  
Blogger Goatherd said...

Thanks for this one Nick

11/08/2006 09:01:00 AM  
Blogger dankbean said...

even without speakers, that was pretty fuckin funny. now i'm looking for headphones........

11/08/2006 02:23:00 PM  
Blogger rice said...

Cochiken sounds so exotic and waaay more appetising than the McDs meal. Hilarious link.

Coke + Chicken = Cochiken
"We take a rotisserie chicken (incuding the bones) and add 12 oz. of coke. Will It Blend"

11/10/2006 05:58:00 AM  
Anonymous Daniel said...

That was rad. Makes me want to see if the one at work will blend up a cinderblock, haha. Very effective.

11/12/2006 12:31:00 AM  
Blogger dankbean said...

true, it blends. but when the blades go dull and you need new ones....plan on buying the entire jar, cause they don't sell just the blade assemblies. but i wouldn't mention that on my video either...

11/13/2006 01:48:00 PM  
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