Exquisitely Fine Coffees

A lot of folks have already seen it, but for those who haven't, there's a new coffee website in the spotlight:

RodLazar.com

It's a satirical take on Third Wave coffee and the people involved, and I've gotta say that it's pretty damn hilarious, as well as being a bit of commentary on how "out there" we coffee-people can get sometimes.

To be clear, though a lot of folks see it completely as a parody of our buddy R. Miguel Meza's project, it's not, though it's certainly one of its "targets." (Oh, and FYI, I had nothing to do with it.) Consider it an opportunity to laugh at ourselves, our obsession with exclusivity, cutting-edge tools and techniques, and how strangely esoteric we can get when it comes to coffee.

I'm just hoping that my Rod Lazar t-shirt arrives here in time for me to be able to wear it in Copenhagen during the World Barista Championship week! I'm looking forward to seeing folks in Denmark, and be sure to check out the official WBC Live Video feed that will appear on www.worldbaristachampionship.com. Congrats to all the national barista champions, and can't wait to meet the new WBC Champ!